Insights | 09-05-2024
‘Data driven’ is no longer enough for your ROI strategy
ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
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ROI strategies hinge on capturing the right data at every stage of the customer journey. Just because data is easy to…
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as well as an…
Simply put, your brand is how people see, experience and perceive you.
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
In the content-rich media industry, metadata can help content owners and buyers understand why audiences gravitate to…
With third-party cookies disappearing, it is more important than ever to make sure that your ads are reaching the…
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