The CNN Presidential Debate between President Biden and former President Trump aired live on CNN and was simulcast on an additional 16 television networks reported by Nielsen, from approximately 9:00 p.m. to 10:39 p.m. EDT. A full list of reported networks can be referenced at the bottom of the viewership table.

Below is a summary of average viewership aggregated across measured networks. The data is inclusive of U.S. audiences only.

CNN Presidential Debate

June 27, 2024 – Viewership Across Networks

Live plus same day, U.S. audience estimates

Source: Nielsen. NNTV, Live+Same-Day.

Data in this table is inclusive of broadcast and cable networks that aired the event. Reported networks include: ABC, CBS, FOX, NBC, Scripps News, Telemundo, Univision, BET, CNN, CNNe, HLN, FOX Business, FOX News Channel, MSNBC, Newsmax, NewsNation, PBS.

Audience estimates are inclusive of out-of-home viewing for all reported networks except Newsmax, NewsNation, PBS and Scripps News which do not include out-of-home contributions.

Audience projections are rounded to the nearest thousand (000).

© 2024 The Nielsen Company. All Rights Reserved. 

Press Contact

Lauren Pabst 
lauren.pabst@nielsen.com

The post CNN Presidential Debate Draws Over 51 Million Viewers Across Networks appeared first on Nielsen.

Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the UK’s launch means that it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV – and is the first of the 11 markets to go live.

Measurement of the YouTube CTV app in Nielsen ONE Ads, the company’s cross-platform campaign measurement product suite, includes co-viewing and will be deduplicated against other Google exposures across computers and mobile devices.

“This launch gives our agency and advertiser clients the ability to compare YouTube’s ad reach across computer, mobile, and CTV devices, providing a complete picture of YouTube campaign performance in the UK,“ said Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. “Delivering deduplicated YouTube CTV measurement is a major milestone in our plans to deliver true cross-platform measurement to power a better media future for all, and we are proud to be partnering with Google to make this a reality in the UK.”

The addition of the measurement of YouTube CTV into Nielsen ONE Ads allows buyers to better understand reach, manage frequency and verify the audience of their buys on YouTube with greater comparability than ever before. Additional 3-screen markets will be released in Q3 2024.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Press Contact

Ben Gold
Director of Communications EMEA
ben.gold@nielsen.com
+44 7816 252 017

The post Nielsen launches deduplicated YouTube CTV campaign measurement in the UK appeared first on Nielsen.

NEW YORK – June 25, 2024 – Last month Nielsen introduced The Media Distributor Gauge, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today. In the May 2024 report of The Media Distributor Gauge, FOX jumped from a 6.1% share of total television viewing in April to 6.4% in May, demonstrating the largest increase in share among reported national media companies this month. FOX’s growth was amplified by a nearly 5% monthly viewing increase from its affiliate FAST provider Tubi TV (which also accounted for a platform-best 1.8% of total TV usage), and a 1.6% monthly increase from FOX News Channel. Disney retained the largest share of TV viewing among all distributors with 11.4% this month. 

Across the other 13 media companies ranked in The Media Distributor Gauge, a 1.3% monthly bump in viewing to The Roku Channel led the FAST provider to a platform-best 1.5% share of TV and a step up to 10th overall—the only company to climb in the rankings this month. YouTube and NBCUniversal also each added 0.1 share point in May to account for 9.7% and 9.0% of total TV viewing, respectively. 

As covered in the May 2024 report of The Gauge, time spent watching TV in May was down slightly compared with April, which led the majority of media companies to either remain flat from a share perspective (Paramount, Warner/Discovery, Netflix, Scripps, Weigel), or to give up 0.1 share point (Disney, Amazon, A&E, Hallmark, AMC). 

Several updates to The Media Distributor Gauge have been implemented in this new May report, following the first-ever report for April. Some entities have been added and mapped to the appropriate distributor, specifically NBA-TV and Hogar de HGTV have been mapped to Warner/Discovery, and Twitch has been mapped to Amazon. The addition of these entities to their respective distributors would not have changed the share or ranking of Warner/Discovery or Amazon in April, but did impact each distributor by an increase of 0.1 share point in May.

The measurement interval for May 2024 was 04/29/24 through 05/26/24.

May ’24April ’24March ’24February ’24January ’24December ’23November ’23

May ’24April ’24March ’24February ’24January ’24December ’23November ’23

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen. It was expanded in the April 2024 report to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Underpinned by Nielsen’s National TV measurement and Streaming Platform Ratings services, in addition to complimentary insights from its Streaming Content Ratings service, The Gauge provides the industry with a holistic look at the various content audiences are watching. The latest edition of The Gauge is always available at nielsen.com/thegauge.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter/X, LinkedIn, Facebook and Instagram).

Press Contact

Lauren Pabst
lauren.pabst@nielsen.com

The post Nielsen’s May 2024 Media Distributor Gauge: Disney Remains On Top, Tubi Drives Growth for FOX  appeared first on Nielsen.

NEW YORK – June 18, 2024 – Nielsen’s May 2024 report of The Gauge™ revealed a powerful Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming. After seven seasons on CBS, Young Sheldon concluded its successful run in a series finale which drew 11.74 million viewers (L+7). The sitcom consistently garners considerable viewership in syndication as well, which includes runs on cable networks like TBS and Nick-At-Nite, and broad streaming availability on Paramount+, Netflix and Max. The 6 billion viewing minutes captured by Young Sheldon in May were split almost exactly in half between traditional linear channels and streaming platforms.

Additionally, May marked record highs for streaming’s share of TV usage, as the category accounted for 38.8% of TV, and for streaming platforms Tubi with 1.8% of TV usage and The Roku Channel with 1.5%.

Typical for this time of year, overall TV usage was down just slightly on a monthly basis (-2.4%), but a year-over-year comparison showed a slight increase in time spent watching TV in May (+1.4%). Across viewing categories, streaming exhibited the most growth, adding 0.4 pt. to its share of TV usage to record a new high watermark of 38.8%. Streaming usage climbed 8% compared with May 2023, and the category has added 2.4 share points to its share of TV.

FAST platforms (Tubi, The Roku Channel, PlutoTV) continued their momentum and each gained 0.1 pt. in May, culminating in a combined 4.1% share of TV this month. In addition to hitting platform-high shares, Tubi and The Roku Channel also showed significant year-over-year growth with Tubi usage up 43% and The Roku Channel up 36% compared with May 2023. 

YouTube continued its run as the top streaming platform and tied its previous platform-best share of 9.7%, which it set in March 2024. Behind YouTube was Netflix, which maintained a 7.6% share of TV and owned this month’s most watched streaming title: Bridgerton. Netflix released the first four episodes of Bridgerton’s third season on May 16, and by month’s end the iconic Netflix original captured over 5.5 billion viewing minutes.

Broadcast viewing was elevated by “finale season” and in total the category added 0.1 pt. to account for 22.3% of TV in May. Replicating its 2023 success, the Kentucky Derby on NBC repeated as the top broadcast telecast in May with 16 million viewers—over 1M more than a year ago. Following two consecutive months of growth, cable viewing dipped 0.9 pt. to 28.2% of overall TV usage. Despite NBA playoff games accounting for the top six cable telecasts in May, the conclusion of the NCAA basketball tournament combined with fewer televised sporting events in general contributed to a larger drop in cable viewing.

The measurement interval for May 2024 was 04/29/24 through 05/26/24.

About The Gauge™

The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. 

Press Contact

Lauren Pabst, Nielsen
lauren.pabst@nielsen.com

The post Nielsen’s May 2024 Report of The Gauge™: Young Sheldon Creates a Big Bang Across Platforms appeared first on Nielsen.

Aligned with the vision of converged TV measurement, a rollout of this new measurement technology has started in the official Nielsen IBOPE panel. As of today, we have installed a subsample of 450 representative households, and starting this month it will be used to generate The Gauge Mexico report. This change will provide initial estimates of consumption of the four viewing categories in TV homes in the 28 cities covered by the company’s audience measurement study and will be strengthened by completing a subsample of 900 homes in the third quarter of the year. The installation of this new measurement technology will continue until it is completed within the official panel in its entirety.

In this first update of The Gauge, we observe that the linear television audience represents 51.6% and the streaming represents 17.6% of the TV consumption in the 28 cities of study.

“The Gauge, together with the improvements in measurement provided by our company, brings relevant information that will accompany the evolution of the industry in Mexico. They offer a better understanding of the proportion of the audience that corresponds to each media type, through the best passive streaming measurement technology within the home -without using declarations from the panel individuals-” highlighted Andrés Cabrera, Nielsen Product Business Partner for Latin America.

“Accurately capturing cross-media consumer behavior continues to be our priority and a driver for our next implementations” Andrés concluded.

The Gauge México is available at https://www.nielsen.com/news-center/2024/the-gauge-mexico-may-2024/

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we provide our clients with independent, actionable intelligence so they can connect and engage with their audiences, now and in the future. Nielsen operates around the world in more than 55 countries.

We invite you to learn more about Nielsen at www.nielsen.com and connect with us through social networks (Twitter, LinkedIn, Facebook and Instagram).

About the Laboratory Panel vs the Streaming Transition Panel

Streaming Transition Measurement and Lab Panel reports are not comparable as they measure different populations: while the lab panel reports TV consumption in broadband households in the three main cities (Mexico City Metropolitan Area, GDL and MTY), the data from the subsamples in the Streaming Transition Measurement reports the consumption of all TV households in the 28 cities of the TAM coverage.

Media Contact

Lisset V. Mandujano
lisset.vega@nielsen.com

The post The Gauge Mexico evolves to offer insights from a more accurate streaming measurement appeared first on Nielsen.

• Leaders emerge: Netflix and Amazon Prime Video reign supreme, with 56% of respondents accessing each platform weekly – a 6% rise for Amazon Prime Video, and a 4% rise for Netflix. Disney+ remains static at 29%. Indeed there is a -4% decline in households not having a streaming subscription.
• Netflix winning new usage: Netflix tops the new usage charts for 2024 with 18% of respondents saying they have started using or subscribed to the service this year. Amazon Prime Video was at 16%, with Disney at 11%. 
• Traditional TV falters: Daily viewership of public broadcasters ARD and ZDF has dropped to 39%, with weekly viewership at 73%, indicating a decline in linear television’s dominance.
• Connected TV (CTV) is here to stay: Over three quarters (76%) of those surveyed are aware of, or have used, CTV with over a third (35%) saying they either use it every day or at least three times a week. 61% of users access CTV services from a Smart TV with 29% using a streaming stick to do so.
• Fake news worries: Almost three quarters of respondents (74%) have definite concerns about fake news, with 41% expressing big worries about it, a rise of 5% year-on-year. 69% of those surveyed highlighted social media platforms as the least trusted medium when it comes to fake news, with radio being the most trusted with just 23% worried, an annual decline of -3%.
• Instagram increases: Whilst over three quarters (76%) of those surveyed use WhatsApp every day, Instagram has moved ahead of Facebook for the first time with 36% citing that they use the platform at least daily. Facebook comes in third with 35% using it daily, YouTube in fourth with 33% and TikTok in fifth with 18%.

Fernando Reimann, EMEA Thought Leadership & Innovation Lead, said. “This is a fascinating study, uncovering the changing viewing habits and content consumption of the German population. The findings really showcase the shift in how Germans are consuming media as we look to better understand what people want and the current trends around media and advertising. It is quite clear; streaming services are no longer a novelty, but they are the primary platform for video entertainment, are starting to dominate the media landscape, and are definitely here to stay.” 

To download the full report click here: https://bit.ly/3VaRUGt

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, Facebook and Instagram).

Press Contact

The post Streaming Takes Center Stage in Germany as Traditional TV Viewership Declines appeared first on Nielsen.

New York, NY – June 13, 2024 – Gracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new 2024 TV programming on major streaming platforms and linear channels. Tapping Gracenote Inclusion Analytics data, the report sheds light on opportunities for media buyers to invest in shows that authentically represent diverse characters and narratives to complement diverse-owned media ad buys. 

Click here to download the full report.

With major streamers and networks releasing new titles led by diverse talent, new opportunities for marketers to leverage ad inventory within inclusive programming open up. Gracenote “share of cast” data quantifies cast representation among the top-10 lead cast members of programs across a range of dimensions and intersectional groups. Key findings from the new Gracenote report include:

• Hulu is the most inclusive in terms of Asian American Pacific Islanders with 32.2% AAPI share of cast
• Disney+ leads among streaming platforms and linear networks in terms of Hispanic inclusivity with 31.2% share of cast 
• NBC is tops among linear networks and streaming platforms for Black inclusivity with 30% share of cast
• Paramount+ and CBS are roughly even on LGBTQ representation with 9.2% and 9% share of cast, respectively
• Fox leads among linear networks and streaming platforms for disabled inclusivity with 11.3% share of cast

Focusing on Black, Indigenous and People of Color (BIPOC) characters, 68.5% of this year’s premiering TV content overall qualifies as inclusive according to Gracenote data. For streaming programming, the presence of BIPOC characters jumps to 75.3%. So, the outlook for diverse content slated to premiere this fall looks promising. 

“The Gracenote report captures useful data and insights that can be applied across strategic planning, media buying and activation, reporting and analytics,” said Jennifer Garcia, SVP, Data Science and Research at Publicis Media. “From providing deeper insights on consumer media habits to helping us understand talent across the entire content value chain to providing additional opportunities for diverse content/creative investment where supply and inventory challenges exist, this report provides a robust overview of optimizing diverse ad spending in TV.”

“The diverse make-up of primary cast in the new crop of 2024 TV programming holds the potential to help brands to make authentic connections with diverse audiences,” said Halleh Kianfar, Vice President of Product at Gracenote. “Gracenote Inclusion Analytics empowers media buyers to understand these opportunities clearly so they can make data-driven investment decisions on behalf of their clients and increase the inclusivity of their ad spending more broadly.”

Gracenote Inclusion Analytics taps the company’s unmatched trove of content metadata to shed light on the gender, race, ethnicity, sexual orientation and disability of talent appearing in popular TV programming. The solution empowers media buyers with critical information around on-screen diversity and representation to enable more inclusive advertising investments. 

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

Media Contact

Mark Yamada
mark.yamada@nielsen.com

The post Gracenote highlights inclusive-focused media investment opportunities for ad buyers appeared first on Nielsen.

NEW YORK – June 13, 2024 – Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRamp, a leading global data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. 

The deal seamlessly connects first- and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, Nielsen’s planning suite, and Nielsen’s Data Driven Linear solutions. Clients can create and leverage advanced audiences across the Nielsen ecosystem for holistic, end-to-end planning and measurement across screens at both the household and person-based level.

LiveRamp’s integration furthers Nielsen’s interoperability within the marketplace, enhancing long standing integrations with publishers, platforms, data providers, and agency holding companies. The addition of LiveRamp’s RampID for ecosystem connectivity and collaboration powers full, always-on use cases across platforms, allowing clients to build and evaluate on-the-fly audiences at scale for enhanced cross-platform TV planning and measurement. 

“We’ve seen the industry demand grow across linear and digital for highly targeted audiences powered by big data,” said Stefan Maris, Chief Partnerships Officer, Nielsen. “Our integration with LiveRamp enables seamless connectivity of both first and third-party data to plan and measure advanced audiences at scale using Big Data + Panel.”

 “Our integration with Nielsen delivers a more holistic and detailed understanding of audiences across screens that empowers both brands and agencies to improve activation, and publishers to enhance the value of their inventory,” said Vihan Sharma, Chief Revenue Officer, LiveRamp. “All parties gain access to deep insights that fuel a powerful flywheel around planning and measurement.”

“LiveRamp and Nielsen’s new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients,” said Mike Bregman, Chief Activation Officer for Havas Media Network North America. “This integrated solution will enable us to leverage first- and third-party data and we’re excited to introduce it across our portfolio.” 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About LiveRamp

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Learn more at www.liveramp.com.

Press contact

Landon Oakum
Sr. Communications Manager
landon.oakum@nielsen.com

The post Nielsen Selects LiveRamp to Connect Advanced Audiences for Big Data and Cross-platform Measurement and Planning in Nielsen Ecosystem appeared first on Nielsen.

SANTA MONICA, CA – June 4, 2024 – Global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Nielsen, a global leader in audience measurement, data and analytics, announced today that the two companies are bringing traditional linear TV metrics to the free ad-supported streaming television (FAST) space, an industry first.

The ground-breaking deal has enabled MovieSphere by Lionsgate, the only premium global movie channel offered by a major studio, to become the first major FAST channel to be measured by Nielsen, reporting channel viewership in the same measurement used by traditional TV ad buyers. The channel is available on 18 streaming platforms, including Samsung, Roku and Pluto TV, and it will be available on nearly 20 platforms before the end of the year. MovieSphere will receive detailed demographic data on its audience, allowing them to better understand their viewers and make informed content decisions. 

“By bringing proven linear TV metrics to the FAST space, Nielsen is providing us with a valuable and innovative tool to benchmark performance, evaluate what’s working and respond quickly to our audiences,” said Lionsgate President of Worldwide Television Distribution Jim Packer. “This is potentially a very significant development where our team can leverage viewer reach, duration, frequency, concentration and other audience indicators to help us shape our branded, general entertainment channels to better return value for our partners.” 

“With more channels and choices than ever before, Nielsen is highly focused on innovating to ensure our measurement helps clients understand what and where people are watching. The FAST market is growing rapidly, demanding more solutions to understand how people are engaging with FAST channels,” said Amilcar Perez, Chief Revenue Officer, Nielsen. “We’re pleased to collaborate with Lionsgate, a leader in the FAST market, to bring more clarity and efficiency to FAST players.”

MovieSphere by Lionsgate has experienced incredible growth, with viewership up 87% year-over-year in the first quarter of this year. With approximately 123 average minutes watched per viewer in its first month of measurement using this tool, MovieSphere is comparable with leading basic cable networks, according to data provided by Nielsen. 

MovieSphere by Lionsgate brings fan favorite films from Lionsgate’s acclaimed library together into one free streaming channel, offering everything from blockbuster hits to indie favorites.

About Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide. 

About Lionsgate Studios

Lionsgate Studios (NASDAQ: LION) is one of the world’s leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by Lionsgate’s bold and entrepreneurial culture.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Laurel Pecchia
Lionsgate
lpecchia@lionsgate.com
310-255-5114

The post Lionsgate and Nielsen Bring Nielsen Measurement to the Fast Space appeared first on Nielsen.

• $446m in ad spend across insurance sector over last 12 months
• Travel insurance ad spend up a massive 120% YoY
• Health insurance leads sector with ad spend of $122.3m over last 12 months
• YOUi tops insurer ad spend

Sydney – June 6, 2024 – Nielsen today released its latest report on advertising spend in the Australian insurance industry. 

The findings reveal a significant increase in ad investment, highlighting the sector’s growing need to capture consumer attention in an increasingly competitive market.

According to the report, between May 2023 and April 2024, the Australian insurance sector invested more than $446 million in advertising – a 6% increase from the same time last year.

This growth comes as advertisers increasingly place a premium on advertising in order to enhance their brand presence, increase customer engagement, and grow market share.

While their media mix was varied, metro TV dominated, comprising 42% of ad spend for the sector. This was followed by general display (20%), social media and outdoor (10% each), radio (7%), and cinema and print making up the remainder.

The report also highlighted the leading insurance categories by ad spend, with health insurance leading the sector at $122.3 million – a 6% increase year-on-year.

Corporate Insurance followed with a spend of $90.1 million, marking an increase of 4%. 

Automotive Insurance was third, with $76.8 million – another 6% year-on-year increase.

While not in the top three, travel Insurance saw the most dramatic growth, with a 120% year-on-year increase, jumping from $4.17 million in 2023 to $9.18 million in 2024.

The report also revealed the brands spending the most on advertising in the category. Over the last 12 months Youi topped the list, followed by Auto & General Holdings, AAMI, Medibank Private, and NRMA.

Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato said, “A series of recent natural disasters, coupled with Australians’ rekindled passion for travel, post-Covid, has driven insurance companies to vie more intensely for consumer reach. These figures reaffirm the overarching power of advertising as the most effective and economical method of engaging target audiences.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

The post Latest Nielsen Ad Intel insurance report shows 6% jump in ad spend across the sector appeared first on Nielsen.