Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value.
Bridget Nelson, Head of Brand Performance and Audience Research at MassMutual, joined us as we discussed:
- The role of sports sponsorship in MassMutual’s marketing mix
 - Using data to evolve a brand’s sponsorship strategy
 - Optimizing sponsorship investments by holistically measuring impact on business objectives
 


