Insights | 15-02-2022
The importance of understanding the nuances of Black representation in media
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make…
Insights
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Insights | 22-11-2021
Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black…
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Insights | 16-10-2021
El estado de los medios en el mundo
Expertos líderes de la industria y de Nielsen analizan cómo navegar por el panorama mundial de los medios ahora y en el…
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Insights | 11-10-2021
Winning in the influencer era
At TikTok’s recent The Stage event, Nielsen’s Steven Lindsay, Executive Director, Head of Digital Measurement Asia…
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Insights | 05-10-2021
Take command of your brand: Long term-growth requires a balanced marketing strategy
Nielsen’s EVP of Marketing Analytics Tina Wilson and American Family Insurance’s VP of Marketing Sherina Smith took…
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Insights | 24-08-2021
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for…
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Insights | 20-08-2021
Power Chat: Improving Disability Representation in Advertising
In this video, influencer, and activist Christina Mallon of Wunderman Thompson identifies strategies for improving…
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Insights | 16-08-2021
Forging Direct Relationships Without Third-Party Cookies
Without third-party cookies, first-party data will become foundational in how brands connect with their customers and…
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Insights | 27-07-2021
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it’s critical for the industry to know more about…
